Walmart launches store
NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles
California congressman urges closer consultation with tribes on offshore wind
A congressman who represents California’s north coast has sent a letter to federal regulators asking2024-05-21At least 20 dead after a ferry sinks in Central African Republic, witnesses say
BANGUI, Central African Republic (AP) — At least 20 people have drowned in Central African Republic2024-05-21Mexican police investigate a man as a possible serial killer
MEXICO CITY (AP) — Mexico City police said late Friday they are investigating a murder suspect as a2024-05-21Ruud reaches his fourth final of the year in Barcelona
BARCELONA, Spain (AP) — Casper Ruud advanced to his fourth final of the year after beating Tomas Mar2024-05-21Mohammad Mokhber: Who is Iran’s acting president?
DUBAI, United Arab Emirates (AP) — Iran’s first Vice President Mohammad Mokhber was appointed as act2024-05-21Geri and Christian Horner 'in talks to film fly
Geri Horner and her husband Christian are reportedly in talks to make a fly-on-the-wall documentary2024-05-21
atest comment